STRATEGIC SERVICES
Caelmer provides structured processes and consulting across three key disciplines to increase enterprise value.
Strategic Alignment
Many organizations fall into the trap of prioritizing strategic initiatives in silos across the company. A lack of strategic alignment wastes significant company resources by delivering projects that don't produce value or bouncing between partially finished projects. If your company has this issue, you might hear things like:
"Figuring out priorities feels chaotic."
"We're constantly changing focus."
"Technology is getting requests from everywhere in the company."
"We don't have a strategic roadmap."
"The loudest voice gets the attention."
The Caelmer Strategic Alignment process creates a unified, prioritized list of strategic initiatives across your enterprise, allowing your resources to be focused on the results you need.
Strategic Execution
Failure to execute against strategic goals is often due to poor process. One common example is a high growth company trying to respond to new, much larger competitors. Evolving quickly while continuing to deliver for existing customers can mean missed dates and underwhelming results. Poor strategic execution sounds like:
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"I'm spending all this money on tech but not getting any real value."
"We're losing deals we used to win."
"We never hit a launch date."
"We're rebuilding the plane as we fly."
The Caelmer Strategic Development Lifecycle creates a value-first, process driven, transparent playbook for execution, allowing your goals to be tracked from the initial outcome goals through the final value realization .
Strategic Value Story
Innovative companies, even with great focus and excellent execution, often fail to maximize their enterprise value because their strategy isn't packaged into a compelling story. This shortcoming is first apparent when a high growth company moves beyond early-adopter customers or requires capital from institutional investors. Lacking an effective strategic story sounds like:
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"We get amazing results for our customers - why can't everyone see it."
"Investors don't get what we really do."
"Our valuation is too low."
"We are just too ahead of the market."
The Caelmer Strategic Value Story process creates an intuitive, compelling way for customers, partners, and investors to understand your current and future enterprise value.
We’re Also Good with Numbers
25
Years In High Growth Businesses
$485M
Enterprise Value Gained
3
Key Strategy Focuses
THE CHALLENGE OF HIGH GROWTH
Creating Strategic Inflection Points
High Growth companies are remarkable. A product or service that starts in an entrepreneur's imagination and establishes a market - with revenue growth - is extraordinarily difficult to create. But growth has challenges: attention from (usually larger) competitors, evolving customer needs, and financial realities associated with scaling are almost universal. To overcome these inevitable barriers, every company needs to create inflection points in their business. Some companies add features to sell against a fortune 500 copycat. Others change how they operate to meet the needs of more sophisticated clients. Many organizations evolve strategies to raise capital and fuel growth.
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As companies grow, strategic change becomes harder. Early growth companies pivot quickly because communication across a small team with fewer customer commitments is fast and effective. The more the headcount or customer base grows, the harder it becomes to create the strategic changes needed to stay competitive. Key initiatives become siloed in different departments, conflicting priorities paralyze technology teams, and cracks begin to form in customer delivery.
The solution is to create process and structure around strategic development - much like the discipline and process necessary to mature sales, operations, and finance capabilities. Companies that do this well organize the company priorities in one place with a universal prioritization framework, track initiatives using a strategic development lifecycle, and have a compelling value story for the market. These three areas are Caelmer's focus based on 25 years of successfully affecting change and value growth for high growth organizations.
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Cliff Sentell
Founder of Caelmer
Who doesn't get excited about innovative, fast growing companies! From the outside it seems like non-stop, adrenaline fueled excitement. But founders, executives, and investors know it to be a rollercoaster of thrills and terror. When the outlook is down, change is an existential requirement - stagnate and die. Over 25 years as an employee, founder, executive, and investor, I've honed the strategic execution process to create infection points with measurable results: award winning products, successful exits, and over $485 million in increased enterprise value. My passion is helping others achieve results within their enterprise.
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